While content remains king in the world of SEO, Google has become much smarter in measuring its relevance.
This makes content creation an even bigger challenge, especially since it's not just about infiltrating what you wrote with keywords from the title to the H1 tag and so on. In order to make it the very best there is, you'll have to come up with a more in-depth content.
So what exactly does an in-depth content have? Compared to your normal blog posts that focus on a simple topic, an in-depth content comprises of pretty much all the necessary information they need clearly explained in one cohesive, albeit lengthy, post.
It may seem daunting to even begin crafting this type of content but don't worry 'cause we've got some quick and easy tips to get you started!
Tip #1: Craft your content with context in mind
As what's been mentioned, Google now looks into more of how connected and elaborate your post is as opposed to stuffing it with keywords as much as you can.
With that in mind, your goal now shouldn't be just about writing up a post for the sake of having fresh content. Your goal should be aimed towards delivering on extensive information that would make Google think that your post should be at the very top because it has the most substantial information in relation to a certain question.
Google wants to give users the very best results and being the best doesn't mean it only has the right keywords. It has to have the most relevant, extensive, and informative content to satisfy a user's query.
Tip #2: Make your content longer-like, at least 2000 words long
So what does it mean to have an "extensive" in-depth content? Well, it takes about at least 2,000 words.
Don't be surprised because long-form content has been gaining momentum for some time and readers are actually partial to it, especially if it's well crafted and has all the information that they need.
However, this doesn't mean that you have to stretch out a post for the sake of reaching the two thousand-word mark if it's good enough to only have 500 words. What this simply means is you'll have to come up with topics that are multi-faceted enough for you to segment into several sub-topics.
Just an added tip to make your lengthy content more readable, is to chop the paragraphs into shorter chunks. This way, your readers would have find it easier to digest the information and scan through the whole article without their eyes giving out. Shorter paragraphs also look better when viewed on mobile devices as well.
Tip #3: Insert LSI keywords to your content
In crafting your in-depth content, don't forget to include LSI (Latent Semantic Indexing) keywords into it.
LSI keywords are supporting words and phrases that are semantically related to your main keyword. Take note that these aren't just synonyms or other terms for your primary keyword. These keywords should be strongly associated to your main topic, which would help in signalling the relevance and depth of your content to Google.
For example, if you're talking about the trendy Ketogenic Diet, your LSI keywords should include the words nutrition, high fat, weight loss, meal plans, low carb, ketosis, and so on. Once Google crawls your content, it'll verify the strength and context and think, "Great! This post clearly cover what the Ketogenic Diet is about." Then off your page goes to the first page of search engine results.
If you're wondering on how to get the LSI keywords for your primary keyword, you can start with using the LSI Graph, which is a free tool that provides several keywords you can add to your content. You can also use good old Google Keyword Planner or even just the Google results and go straight to the bottom where you'll find "Searches related to.." words and phrases that you can use as LSI keywords.
Choose your LSI keywords wisely and use them appropriately within your content. Again, don't just stuff keywords for the sake of doing so. Make sure that it makes complete sense and that it supports your main topic with the right information.
SEO is a constant game of stepping it up and taking it to the next level. You know what they say, it's either you innovate or die. And this time around, it's about upping your content game in a way that would bring some serious value to readers and customers.
While it's true that you'll need more time and effort to come up with in-depth content, the return proves to be well worth it, especially in terms of ranking higher and getting more backlinks-not to mention, a very probable higher conversion rate compared to shorter posts.