There are many ways to get people to visit your e-commerce site. But getting them to go to your website is just half the battle because the real one is to convert visitors into paying customers. According to Moz.com, average conversion rate for a typical e-commerce site is 1.6% and 92% of people who visit a website don't make a purchase.
Unlike traffic, there is no direct way or a fool proof formula to boost conversion. All websites have to create an experience so that your website sells. There are also many different factors that influence a customer's decision to buy. Website owners and webmasters need to be intentional and strategic in setting up the buying process so that your website converts.
Here are some of the best ways to boost e-commerce conversion rates.
Recommend Products Based on Customer Behavior
If you were in a real store, the salesman would not suggest products that were irrelevant to your choices. The same is true when it comes to interactions between your website and the customer.
There are many tools you can use that recommend products to customers based on their behavior. A good example is Unbxd which uses AI to analyze actions of users on your site to suggest the best products in the footer and sidebar automatically.
A/B Test Whenever Possible
Every single detail in your e-commerce store matters because they will want to make your visitors stay or go. Luckily unlike brick and mortar stores, it is very easy to make little changes on your website to test different options like CTA, content, header and footer options, buttons, colors and other details.
Constantly doing A/B testing can help increase your revenue because you can consistently improve the little details that can help or hinder the conversion process.
Reviews and Peer Generated Content
Almost all people who buy online read reviews first before making a purchase. According to a study conducted by the Spiegel Research Center, 95% of people read reviews before purchasing a product.