When it comes to making your business even more successful, then you must measure your SEO performance on its website. But I'm sure many of you are wondering: How does that work? With the many types of tools and strategies to follow, it may be confusing for the first-timer who has no idea where to begin, with SEO.
Fortunately, there are a number of useful SEO tools, either free or paid, which can help you understand what works and should be removed in terms of SEO. The question is: How can you measure SEO with any of those tools?
Read on as I show you the four SEO metrics you should measure.
Let's first ask three questions to know what would make sense to measure SEO:
What Can You Measure?
There are literally thousands of different metrics one can try measuring, but only a limit on what one can measure. For example, big companies have tons of data on metrics, while small businesses would rely on gut more so than data on customer reach or market shares.
What's Important to the Company?
You must get the reasonable metrics that will make your business strive and matter. Learn about what you want to achieve when measuring SEO. Maybe you want to earn more revenue, traffic, or an average position on the search engine page. Define what success is.
What to Control?
It's best not to measure yourself on uncontrollable things. If you aren't able to change your website's content or other aspects of your website you can't control, then it will pose a problem if that's what you want to measure.
So consider what you can control first and avoid measuring yourself on the things you are unable to create an impact on.
Once you have the answer to the key questions mentioned above, here are the four main areas to measure for SEO:
First of all, you should be tracking the number and trend of your website's visits, which were driven from SEO sources. Depending on your goals and preferences, one may want to measure only Google's organic traffic, or you might also want to track different search engines or organic completely.
There are many businesses and website owners that track organic traffic and put it as part of their percentage of regular traffic. However, this metric is a bit flawed for various reasons, especially if you have had paid activity which impacts the traffic. Instead, it's yes tho track traffic of certain sections in your website, such as your:
Blog and/or news pages
Products and informational pages
When you do measure it this way, you can effectively narrow the impact your different pages have based on its individual number of visits.
Search Engine Ranking
There are many SEO experts who have said they hated ranking reports. The ranking may be considered as a flawed metric, which is generally true. Because of the many factors which play in search engine results pages (like localization or personalization), being number one for a term only has a bit of meaning.
Instead of looking into your ranking, I recommend that you look at trends. You can do so by:
Grouping keywords in categories then track it over long periods of time. After that, check the average position of the selected keywords over the time spent observing it.
Measure your result's true rank. Is it really number one for organic traffic, or is it really a number six when you factor in local listings and PPC?
Lastly, track your page ranking using keywords. Does the rank stay consistent or does it fluctuate? If it fluctuates, then that keyword may have internal competition. If ever it continues to have a good ranking, then it means you're doing well and to implement what you're using to other pages of your website.
Ranking your customer engagement is actually tough to track, as it's made up of hundreds of things!
But all in all, you would first want to know: When you have a visitor come into your website, do they take action in something? The action you're looking for varies by the type of business or website you have.
One website may aim for their visitors to stay on their website to read many pages. So their goal is to look at visitors who stay on the website for a long time and the number of people who view pages per session.
Another website might want customers to make a purchase, so the goal is to make that progression to create a sale.
Find out what you want your audience to do on your website and that's how you can measure the success.
Revenue or Number of Leads Generated
Last but not the least: We look into revenue, which is probably the most important aspect for websites. You're looking into measuring the number of completed sales or how much quality leads you have generated.
While revenue is straightforward to track, lead tracking may be a different thing. What you can do is to set up a lead tracking system. Once you have a lead, classify it into an understandable system. Through doing so, you'll keep the SEO team on-the-loop about the number of leads that were generated every week. After that, it would become a metric you can easily track.
Wrapping It Up
With the right type of strategies and putting your main focus in important factors of SEO, you will be able to achieve your goals and have your website on top of popular search engines. While it's a gradual process, continuing to measure these SEO metrics will get you up there in time.
I hope that these four SEO metrics you should measure gave you an idea of what to focus on today. Whether you're looking for the best SEO quotes from experts or doing the measurements yourself, it's best to know what you should check up on.
If you have any questions or want to share your tips and experiences on SEO optimization, then comment below. I would love to hear what you have to think.
Author Bio -
Joel House is founder of Joel House Search media. He provides SEO advice and his team of experts will provide best SEO quotes for your business. Quotes can help you to think about your budget and you will get idea about what work will be done.