According to statistics, when a website is at the top of a search engine's result, the chances of it getting clicked is at 33%. So even if your website is on the first page, you still miss a lot of potential traffic. If you are wondering why you only place second, third, or fourth on search engines, then this article is for you.
Even if you've been concentrating on improving your site's SEO for several weeks, there are still some things you forget to do, which can be done in less than 4 hours, to rank first in search engine result pages.
Use Your Competitors' Keywords
Using your competitor's branded keywords will give you traffic that involves visitors looking for a merchandise or service that you and your competitors offer. Studies reveal that branded keyword phrases are 5 times more likely to turn visitors into leads, and as long as you do not mention their trademark, you are all set.
The ones that you should be using are the specific keywords people look for in your competitor's brand. And while you use their keywords in your ad copy, make sure you also focus on your ad copy's design. So which keywords should you use?
- Your competitor's easiest keywords
- Your competitor's keywords that are similar to you
- The highest click-through rate words you and your competitors use
Mobile-Optimize Your Website
Google has chosen to make their index mobile-first, which means that it will use the mobile version of a site's content to rank pages on their result pages.
A website that loads at a slow pace not only has an adverse effect on user experience but also on a site's search ranking. Mobile page speed matters to search engines as more than half of Google's search activity happens on mobile devices, and to ensure that those searches take place easily and fast is everybody's interest.
Large photos are one of the main reasons for slow page speed for mobile websites. Fortunately, there are plugins you can install to compress the images on your site, one of which is the Smush Image Compression and Optimization. It can instantly smush and cut all the unnecessary data in every single photo on your website.